Design goes beyond aesthetics; it gives meaning to how you achieve business objectives. I lead the teams that get us there, helping you identify challenges proactively, set sustainable product strategy, and coordinate that work across the business. My technical background and general fluidity give me the context to make the right calls in the right place at the right time.
Market Data
The goal
Build a market data experience people can rely on every day, and keep them inside Dow Jones products by making quote pages, watchlists, and alerts more useful and actionable.
Results
Raised 7-day return rate to 10% and organic quote-page traffic by 15%, indicating we’re making this feature more habit-forming and competitive in the market.
My role
Coordinated a team of designers, managed our cross-brand design direction, and ensured it scaled.
MarketWatch mobile app
The goal
Replatform the MarketWatch app so it feels faster, more premium, and more personal. Leverage that to improve retention, grow subscriptions, and give the brand a stronger mobile product.
Results
Positioned the app to improve engagement, retention, subscriptions, registered-user growth, and daily usage through stronger performance and better personalization.
My role
I set the design direction for the migration. I owned the design brief, led the UX strategy, ran stakeholder interviews, produced mockups and prototypes, and shaped how MarketWatch should differ from both its legacy app and its sibling brands.
Barron’s mobile app
The goal
Replatform Barron’s on our new mobile architecture and design system, strengthen the brand, and ship faster.
Results
Subscriptions jumped 161%, ad capacity increased to drive more revenue, and our other apps had a clear model to follow.
My role
I set direction for the migration and shaped the product point of view. I defined MVP scope, developed the high-fidelity concepts, pushed the brand decisions, and connected the app to new data sources and design system updates.
IRS Direct File
The goal
Produce an extremely high profile and high value application for the IRS in a ludicrously short amount of time. Also meet a high bar for accessibility.
Results
A landmark moment in government software (NPS +82) and how people file taxes, and exceptionally accessible to boot!
My role
I led all strategy and delivery for accessibility (508) to ensure this launched with an optimized experience for people with disabilities. As the design principal from Truss, I managed our design/research relationship with our partners in this $4M contract. I also led the design response to the procurement process to win our contract.
Unemployment insurance
The goal
Deliver a pilot project to transform the unemployment insurance (UI) experience for all states, starting with New Jersey
Results
Launched a new online application that reduced the time to file by 40 minutes, and our government stakeholders lauded our documentation as a “standard” to continue building by.
My role
I led design and research for Truss’ part of this effort, particularly in visual and interaction design, content design, research, and accessibility. I have also been key personnel in seeking follow-up contracts with Truss’ sales team.
Blockchain Invoicing for TradeLens
The problem
How might we prove IBM’s blockchain platform can work for our industry clients? And how might we help them tackle wicked problems?
Results
We were featured at THINK 2019, IBM’s flagship conference. We also patented the underlying supply-chain service technology for automated conflict resolution.
My role
I worked with a PM and chief technical architect at IBM to launch a blockchain-based system to address dispute resolutions through smart contracts. I helped guide the initial strategic approach, building research artifacts along the way to bridge both business and user impact. Through the next year and a half, I designed the entire product and oversaw its implementation.
Should designers PM?
The goal
Explore the overlap of design and product management (PM)
Results
Republished on UX Collective—a very popular UX blog—where it received hundreds of claps and comments.
My role
This was an essay I wrote as I explored my career path options. I found a significant amount of overlap between design and PM, and described where an individual may work in either domain depending on project and career needs.